An Essential Industry

Life as we knew it has changed and is still changing. The world has entered a new “normal.” The consequences of the pandemic are here to stay, and the challenges are getting more significant and more severe every day. Many different industries are being affected, and the common denominator appears to be the lack of stock of other products. Supply Chain has been affected, and the lack of solutions in distribution is causing different companies to reduce their operations and increase the pricing of different products.

Logistics companies have been an excellent asset for recovery with their efforts to shift things in the right direction. Truck drivers and fleet operators have shown to be part of the backbone of our society, and thanks to their never-stopping service and commitment, we are creating  the “new normal.”


One of the most common things heard in 2021 is that demand is higher than supply, ranging from microchips to electronics and vehicles. Due to disruption of our supply chain and the production of goods, inflation across numerous industries is rampant. The lack of proper distribution has been costly, and the need for reliable transportation services has been a significant trend in the last few months.

We have seen all kinds of consequences after Covid-19. For this industry, a driver shortage is abundantly impacting the economy’s recovery. Truck drivers have always been an essential piece of our economy. Covid-19 has brought that awareness to the forefront that truck drivers are essential to ensure businesses have stock of the products needed. Although more jobs are available, it has been a struggle to find new laborers willing to be part of this great industry. According to experts in the trucking industry, solving the shortage of driver’s requires improving the drivers’ working conditions, recruiting younger people and giving them more opportunities to get safely on the road, and increasing pay for this essential role.

At TrüNorth Global™, we understand the impact of our customers. Our priority is to serve and help our customers get back on the road to work as soon as possible. We are responsible for assisting you with the financial burden of an unexpected breakdown. As part of the backbone of the economy, our goal is to remind you that we have you covered, and we take being the leading commercial equipment warranty provider seriously.

We have taken it as a challenge to serve this industry, and for us, it is a priority to create solutions in this field that keeps evolving and moving the industry forward. We are proud to partner with organizations like Women in Trucking, which provides opportunities for women to succeed in this male-dominant industry and prepares the future professionals behind the wheel to take an active role in logistics success. Another great organization that we are proud to partner with is OOIDA, which advocates legally for truck driver’s rights. 

TrüNorth Global™ keeps innovating and delivering ways to make asset protection a hassle-free process. We offer our comprehensive warranty for vehicles Class 3 to 7, Heavy Duty trucks or Class 8 classification, and even warranties for different commercial equipment that builds the infrastructure of our roads and cities. No matter which warranty you qualify for, we have a team ready 24/7/365 to help assist, who drive everything we do.  No matter where the land, sea, or air takes you, we are with you all the way.


At TrüNorth Global™, our commitment to keeping our customers on the road drives everything we do, from providing the most comprehensive aftermarket coverage in the industry through our TrüNorth Warranty™ and OEM2 warranties, to our TrüTOW roadside assistance service, programs for Class 3-7 commercial work trucks, and flexible private-label programs based on the needs of our dealer partners and their hard-working customers. Our real-time GPS tracking technology and 24/7 direct access to claims representatives via phone, web, mobile App and text are just a few examples of our ongoing resolve to continue paving the way for the future of our industry.

By employing the finest professionals in transportation, finance, actuary and customer service, and offering outstanding program value, we have solidified our position as the global industry leader in transportation-related warranty programs and services. More importantly, we continue to earn the trust and confidence of the fleets, finance companies, drivers, dealers and communities in which we operate through a reputation built on honesty, integrity and financial strength. For more information visit 


TNG Asset Protection

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