TrüNorth Global Announces Promotion of Key Sales Leaders Rick VanHove and Willie Boyle

Charlotte, NC (November 6, 2019) – TrüNorth Global™ is pleased to announce the promotions of sales leaders, Rick VanHove to North American Sales Director, and Willie Boyle to North American Assistant Director of Sales. TrüNorth is the leading global provider of commercial asset protection for all commercial trucks, construction equipment, steam and cargo ships, power generation, and air.

“Rick and Willie have played key roles in our company’s rapid growth in recent years, bringing the talent and expertise required to ensure we’re able to quickly respond to the changing dynamics between buyers and sellers in our rapidly-evolving industry,” said William Eskridge, TrüNorth Global Chairman/CEO. “Their contributions continue to ensure we’re delivering on our mission to consistently bring measurable value to the relationships we forge with our partners—the dealers, fleet owners, and owner-operators we serve. This is critical for enabling us to continually build upon our global delivery capabilities and remain at the forefront of our industry.”

Rick VanHove brings more than 30 years of experience to his role as North American Sales Director for TrüNorth Global, developing long-term, sustainable client relationships with key decision-makers to improve client outcomes and revenue generation. As a member of the senior management team, he also plays an integral role in helping to set the company’s strategy moving forward.

Rick joined TrüNorth in 2015 as a Regional Director of Sales and was promoted to Assistant Director of Sales in 2017. Prior to joining TrüNorth, Rick held leadership positions at UPS Freight and R+L Carriers, where he gained valuable experience in consultative sales and operations management, supply chain optimization, and logistics. He holds a Bachelor of Business Administration with a focus on transportation and logistics from Iowa State University.

Willie Boyle reports to Rick VanHove in his new role as North American Assistant Director of Sales. Willie joined TrüNorth Global as a Regional Sales Director and National Account Manager, based in Missoula, Montana. He has 13 years of experience providing clients with commercial asset protection solutions tailored to their needs. His diverse sales and customer relationship skills have enabled him to develop highly effective, results-oriented relationships with customers, vendors, suppliers, and internal cross-functional teams.


About TrüNorth GlobalTM
At TrüNorth Global™, our commitment to keeping our customers on the road drives everything we do, from providing the most comprehensive aftermarket coverage in the industry through our TrüNorth and OEM2 warranties, to our TrüTow roadside assistance service, programs for Class 3-7 commercial work trucks, and flexible private-label programs based on the needs of our dealer partners and their hard-working customers. Our real-time GPS tracking technology and 24/7 direct access to claims representatives via phone, web, mobile App and text are just a few examples of our ongoing resolve to continue paving the way for the future of our industry.

By employing the finest professionals in transportation, finance, actuary and customer service, and offering outstanding program value, we have solidified our position as the global industry leader in transportation-related warranty programs and services. More importantly, we continue to earn the trust and confidence of the fleets, finance companies, drivers, dealers and communities in which we operate through a reputation built on honesty, integrity and financial strength. For more information visit

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TrüNorth Global Public Relations Contact: Ashley Newman 1-800-903-7489 ext 835

CURRENT-TNGBrands 6.3.2020

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