Welcome to the TrüNorth Team, Michelle!

TrüNorth would like to take this opportunity to introduce you to our newest team member, Michelle Wilson.


Michelle has taken on the role of Canadian Regional Sales Director for TrüNorth. She is a passionate, high energy leader who thrives on serving and building strong relationships with her clients. Michelle spent the last decade working with Ritchie Bros. as Manager of Warranty Programs and five years before working with Leavitt Machinery as Service Supervisor. We are very fortunate to have her bring those customer service skills and knowledge of the industry to the TrüNorth team. 


Michelle grew up in a small town in northern Alberta and has lived in Edmonton and Vancouver. Michelle and her family currently reside in Edmonton and are actively involved in the community. In her spare time, Michelle enjoys spending time with her family, hiking, biking and exploring the great outdoors. 


She is a fantastic addition to the TrüNorth Team and we are very excited. 


About TrüNorth GlobalTM

At TrüNorth Global™, our commitment to keeping our customers on the road drives everything we do, from providing the most comprehensive aftermarket coverage in the industry through TrüNorth and OEM2 warranties, TrüTow roadside assistance, TrüIRON commercial equipment and MyTruckWarranty.com programs for Class 3-7 commercial work trucks, to our flexible private-label programs based on the needs of our dealer partners and their hard-working customers. Our real-time GPS tracking technology and 24/7 direct access to claims representatives via phone, web, mobile app and text are just a few examples of our resolve to continue paving the way for the future of our industry.

By employing the finest professionals in transportation, finance, actuary and customer service, and offering outstanding program value, we have solidified our position as the global industry leader in transportation-related warranty programs and services for commercial trucks, construction equipment, steam and cargo ships, power generation, and air. More importantly, we continue to earn the trust and confidence of the fleets, finance companies, drivers, dealers and communities in which we operate through a reputation built on honesty, integrity and financial strength. For more information visit www.trunorthwarranty.com. 


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