Paving the Road for Gender Balance

Women in transportation? Several years ago this was not a common occurrence; women were rarely seen in the transportation industry. Over the years, we have seen tremendous growth of women in the transportation industry, which is largely due to organizations such as the Women in Trucking Association (WIT). In 2019 we partnered with WIT and this year TruNorth Global was named one of WIT’s Top Companies to work for in the transportation industry, an accomplishment that we are extremely proud to showcase.

We get it, when you talk about the trucking industry, most people imagine a male behind the wheel. At TrüNorth Global™, we appreciate our hard-working men who drive and keep our goods going from point A to point B. Women have had a rough path to join the industry, where lack of opportunity and credibility have been some of the most significant factors to their lack of involvement. Nevertheless, we believe that gender balance brings success to our industry. 


WIT’s mission is simply to encourage the employment of women in the trucking industry, promote their accomplishments and minimize obstacles faced by women working in the trucking industry. At TruNorth Global, we are constantly looking to make a positive difference in the transportation industry. Our partnership with Women in Trucking continues to make sense. As the leading commercial equipment warranty company in a predominantly male industry, we take pride in the fact that our leadership is 80% women. We believe the gender diversity across our team helps TrüNorth Global™ continue to lead the industry.

“We are a proud partner and sponsor of WIT as it continues to make tremendous gains in regards to gender diversity, growth of employment opportunities, and encouraging more women in trucking into a better tomorrow!,” says Lindsey Grammel, Vice President of Global Brand Development. “As a female in the industry joining an organization like WIT is important, as they are a great resource not only for transportation-related information but for personal/professional growth opportunities.”

Lindsey is one of the main reasons behind the success of TrüNorth Global™. As well as Lindsey, our talented women who lead each of our departments help us accomplish our goals and keep delivering value for the company, partners, and customers. Thanks to the incredible support and leadership from these incredible women, our company drives success and maintains a high retention rate that allows us to expand and develop leading solutions in the industry.

Women are an asset to the industry and it is important that organizations like WIT exist, as they can continue to help lead the charge for change. Trust yourself. As a female in a male-dominated industry, it is easy to feel sidelined, but it is important to remember that you are leading the change. As women increasingly join the industry, they pave the way for future generations and better work conditions and recognition. There has been a lot done in the past couple of years to bring inclusiveness, but more is yet to come, and we are excited to be part of this journey.

We take pride in supporting the Accelerate 2021 Conference & Expo organized by Women in Trucking. This event seeks to bring together everybody who is interested in Gender Balance growth in the industry. A perfect opportunity to create business solutions, gain insights and knowledge about the industry and learn about women’s perspectives in trucking.

Will you be at the Women in Trucking Accelerate Convention? If so, make sure to stop by our booth and say hello. Also, we are proud to sponsor the Dancin Thru the Decades as part of our Truck Stop Concert series. We are looking forward to learning more about you and how we can support your goals.


TrüNorth Global™ keeps innovating and delivering ways to make asset protection a hassle-free process. We offer our comprehensive warranty for vehicles Class 3 to 7, Heavy Duty trucks or Class 8 classification, and even warranties for different commercial equipment that builds the infrastructure of our roads and cities. No matter which warranty you qualify for, we have a team ready 24/7/365 to help assist, who drive everything we do.  No matter where the land, sea, or air takes you, we are with you all the way.


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