Why is TrüNorth Better Than the Competition?

At TrüNorth Global™, we didn’t become the leading provider of transportation related warranty programs and services by following someone else’s lead. We did it by listening to you—our hard-working dealer and fleet-owner partners, and independent warranty customers—to deliver the flexible solutions, coverages and innovative, technology-based services that keep your business moving forward. This is our commitment, our promise to each and every customer, partner and member of our team.

Our reputation, founded on the principles of integrity, honesty and respect, is our most coveted asset. It drives everything we do from employing the finest professionals in transportation, finance, actuary, and customer service, to our dedication to developing the industry-leading products and services that continue to earn the trust and confidence of the drivers, dealers, and communities in which we operate. 

“From the beginning we beat anyone else out there,” says Willie Boyle, Director of North American Sales. “We have a price conscious society, and our price point is nowhere near the competition. From heavy truck warranties to medium duty truck warranties, all the way to equipment warranties and more, our prices have never changed and remain the lowest in the industry.” 

We are driven to be #1 in Quality, Value, and Customer Service. The TrüNorth Global™ difference can be found in value vs coverage.

At TrüNorth Global, our commitment to our partners and customers  is just another piece that sets us apart from our competition. It has always been our commitment to provide the highest level of customer service and provide industry leading technology. “We are the only company in our industry that offers the mobile app and these features, it is 25% faster and repair facilities can be held accountable due to the real-time status updates.” says Boyle.

Our promise remains the same and leads the industry in a way that has never been done. Just a few ways our team is leading the way for extended warranty for your commercial assets and setting ourselves apart from the competition are as follows:

  • Our dynamic team of seasoned veterans bring decades of experience in sales, customer service, transportation, logistics, and technology.
  • Regional Sales Reps consult one-on-one with our dealer-partners throughout the U.S.& Canada, to gain valuable feedback for developing, delivering and enhancing the products and services required to grow your business. 
  • We employ the only multilingual, live call center in the industry to serve the diverse needs of warranty holders.
  • Experienced Claims and Customer Service Representatives are available through our 24/7 live service center to facilitate outcomes and guide warranty holders through the claims process.
  • The industry’s first and only mobile application, the TrüAssist Warranty App was developed to provide a faster, easier way to get drivers and their equipment back to work and making money, featuring: 
    • Faster claims processing
    • Real-time claims tracking and updates
    • GPS-enabled location technology, and 24/7 claims and user support.
    • Virtual Logbook for Maintenance Records
    • Push Notifications
  • Our TrüFlex financing option and Invoice Factoring Program put your business growth and cash-flow needs first, with no credit check required.
  • Our pricing has never changed or increased since we began offering commercial warranty products and services, and is based on actuarial modeling, which makes TrüNorth Global™ the most competitive in the marketplace…even with dealer mark-ups.
  • We are proud to offer a personal onboarding experience for each warranty holder. 

Our business is 100% service driven. As soon as you sign up for coverage, we treat you like family. Our promise to our customers is to give them the tools they need to understand their warranty and to provide peace of mind when it is needed most.

Our long-standing commitment to offering outstanding program value has enabled us to craft TrüNorth Global into the leading provider of commercial asset protection. From competitive warranty programs ranging from 90-days to 48 months, to the introduction of streamlined claims services, featuring real-time tracking from any mobile device, and 24/7 direct access to claims representatives and maintenance management support, we remain committed to being recognized as the driving force in our industry.  

We know that there are many options when it comes to protecting your commercial assets and TrüNorth Global is proud to be leading the way. We stand by our position as the leaders in program offerings on top of having the best customer service in the industry. When you become a member of the TrüNorth Global family, you will feel like you're home!



CURRENT-TNGBrands 6.3.2020

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